The brand I am talking about is Coca-Cola. We all know that we can eat burgers or pizza. But we do buy Coca-Cola because it is a very good drink for people and people take that drink with everything also if you have noticed one thing big brands like Domino’s Pizza and KFC all of them add Coca-Cola to their drinks.
Today in this article we are going to discuss a brand that is famous not only in India but also all over the world and people like it very much.
so people should buy from us rather than buying from outside and in this way, we also make a profit and their marketing happen here and in this way, they also get profit margin Coca-Cola which is 120 years old is still the most sipped soda in our worldwide and this Coca-Cola The brand serves 1.9 billion customers daily and is spread across 200-plus countries.
if we talk about its ranking as the world’s largest manufacturer and licensor then it comes in 3500 non-alcoholic beverages.
Marketing Strategy OF COCA COLA:
The marketing strategy that after all why has it become so popular and in what way has it done its marketing.
- THE TARGET AUDIENCE:
The first thing that comes here is Coca-Cola’s target audience, let me tell you that Coca-Cola was targeting every single customer but here I will also tell you about the specifications of their targeting They have made young people of 10 to 35 years the main target of their brand and let me tell you that this strategy has worked out a lot for them
because if you look at today’s time, everyone from 10 years old to children drinks this drink today and everyone likes it although they have many such products which they have launched for a diet like a diet coca cola is also available besides this, there is no sugar so they have launched products also so that people who are on diet can also take these products and to target the audience
- The advertisement campaign and affordability:
They did advertisements and campuses which attracted a lot of people. apart from this, they also launched Diet Coke for middle-aged and old age people who are health-conscious and have diabetes.
So that people do not face any problem and they can easily buy Coca-Cola beverages and drinks. Students became middle class and individuals also liked these products a lot. Because they find them affordable and today, at the time when it is so hot their sales doubles at such a time. Because they know that people may or may not buy anything but they drink cold with everything.
- geographical segmentation & Gender Oriented:
The third thing is their geographical segmentation, that is, they are popular not only in India but all over the world. Their brand introduces the taste of each country very well and people like it, which is why it is not only in India but everywhere you will find their product Coca-Cola sells its product everywhere on a global level and targets different cultures, customs, and climates.
Apart from this, if we talk about America, there are even older people who like this drink a lot as if we see in India, children, and Adults like it a lot but older people drink much less but even older people like this drink very much. Next is that they have differentiated their products according to gender. If someone needs it for a female then they have preferred Coco Cola Light and apart from this, if someone needs it for a male then they have introduced brands like Coke Zero Up. So in this way, they have launched a lot of different products for gender.
- Aggressive Pricing:
Now let’s talk about the last marketing strategy the most first point comes from Coca-Cola products We all know that Coca-Cola has a lot of products, there are about 500 plus products which include Coca-Cola, Minute Maid Diet Coke, Light Coca-Cola 0 and Sprite, and Fanta all these beverages are Coca-Cola and one more thing I would like to tell you is that their pricing is almost the same for73 years, they have made a lot of changes in their pricing.